Technology for modern pricing and underwriting

Optalitix is an innovative, award-winning low-code cloud platform that helps organisations digitise pricing and underwriting fast.

Trusted by global insurers, reinsurers and MGAs

An award-winning pricing and underwriting platform for insurers, reinsurers and MGAs

Optalitix's low-code platform transforms Excel, Python and R models into managed, cloud-based services in minutes, enabling faster, more consistent pricing and underwriting decisions at scale.

Our international team of engineers, actuaries and data specialists helps insurers modernise pricing and underwriting, improve efficiency and reduce costs. Headquartered in London, with offices in South Africa and India, we support clients across global insurance markets.

Our history

The journey so far

Since 2013, Optalitix has evolved from a model deployment platform into a trusted cloud solution helping organisations digitise their operations.

Key Milestones

  • 2013: Founded Optalitix was founded to help insurers and lenders utilise their data better using scalable cloud systems.

  • 2014: 1st platform deployment The Optalitix Models platform was first deployed by Vitality, improving product innovation and sales performance.

  • 2015: Expansion into banking United Trust Bank became the first banking client, launching a new mortgage product. Optalitix won its first award with Vitality (Insurance Post).

  • 2018: Industry recognition Selected for the Accenture Fintech Innovation Lab.

  • 2019: Strategic investment United Trust Bank invested to support Optalitix’s growth across insurance and financial services.

  • 2020: Lloyd's Lab Optalitix was selected by Lloyd’s from over 1,000 applicants to participate in the fourth cohort of the Lloyd’s Lab program.

  • 2021: Optalitix Quote launch Following the successful Lloyd’s Lab program, the Optalitix Quote platform was developed to support Lloyd’s and London Market insurers and reinsurers.

  • 2022: Series A funding Investment from Calculus Capital and 24Haymarket accelerated growth in the UK insurance market.

  • 2024: Flow launched The Flow platform was implemented on Optalitix Quote, combining underwriting workflow with pricing engine capability.

  • 2025: Reinsurance features added Reinsurance features were added to Optalitix Quote; 4 reinsurers signed up to the Optalitix reinsurance platform.

  • 2026: Canvas launch A new front-end platform was launched for Optalitix Quote to enable new features including AI.

  • Today: Supporting modern pricing and decisioning Optalitix helps insurers, reinsurers, MGAs and lenders deploy models in the cloud, connect systems and improve pricing and underwriting decisions.

Optalitix leadership and experts

Our senior leadership team combines deep industry expertise with technical innovation, guiding the development of solutions that transform pricing and underwriting at scale.

Leadership Team

  • Jonathan Shapiro: Founding Director
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  • Dani Katz: Founding Director
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  • Makoto Takano (TK): Chief Finance Officer
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  • Alistair King: Chief Operations Officer
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  • Ashter Chomoko: Chief Technology Officer
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  • Alex Gurr: Sales Director
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  • Alexander Crawford: Non-Executive Director (Board)
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  • Paul Hewitt: Non-Executive Director (Board)
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  • Andrew Herd: Non-Executive Director (Board)
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Our investors

Optalitix partners with technology, software and sales organisations to deliver greater value to customers. Together, we help businesses integrate, enhance and scale pricing and underwriting capabilities through flexible, API-enabled solutions.

One platform for the entire pricing lifecycle

Bring all of your models and data together with full governance, ensuring your business can price confidently, consistently and at scale.